Email marketing services benefit your business in a number of ways. With the upcoming holiday season, you need to get started right away to grow your business in ways you never imagined. Your marketing dollars will go further and customer relationships strengthened when you use this marketing technique. Brand awareness increases with email marketing services also. Build lists and design e-mails, send them and track who opens the messages and clicks through to your site. With the help of this service, do this and much more. It’s easier than you may think.

The MessageCoder is great for importing HTML into a template that you frequently use or you may begin creating a message from scratch. Table editing tools, custom color swatches and message previews help you create a message that catches the customer’s eye. Use this with the MessageBuilder which helps you to create messages by dropping-and-dragging. Templates are available to get you started and you can add the links, images and text of your choice.

Email delivery can be accomplished in a short period of time and you don’t have to worry about SpamCheck or anything of that nature. Track the number of customers who open the email, the number who click through to the site and the number who unsubscribe when you send them a particular message. To ensure you are only sending messages to those who want them, sign up forms may be added to your Facebook page and your website. This allows fans and visitor to sign up for your email messages. You never have to worry about sending a message to someone who does not want it.

Autoresponders are another tool that you may wish to use when marketing. A variety of tools are offered to make getting your message to customers even easier. Surveys, mail-merge fields, image hosting and split testing are a few of the other tools that are available.

The sooner you get starting using email to grow your business, the better the results will be. Start with a welcome message and increase customer contacts through the use of webinar series and things of that nature. The more you do through email, the more your grow your customer base and every business benefits when this is the case.