A Review for – Managerial Economics: Applications, Strategy and Tactics (with InfoApps 2-Semester Printed Access Card)

Feb 28th, 2019 Filed under: Managerial Economics and Business Strategy — Economic Author

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Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 12e teaches you how to think analytically — and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, this new edition includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of “green” businesses and business developments taking advantage of environmentally-friendly practices and product needs. The text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.


I used this book for the Managerial Economics course at Universidad Simón Bolívar. This book is an excellent aid for students and is plenty of practical examples. Every theoric explanation is followed by one or two examples. This makes it very easy to understand the concepts and to learn how to use them in practics. The ideas are exposed in a very clear way, what makes this book easy to read even if you don’t have previous knoledge of microeconomics.

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